AI Insights · Timothy · October 2022
Top 5 Virtual Fitness Programs on iOS in the UK for Q3 2022
In Q3 2022, Strava and Fitbit led the virtual fitness app market in the UK, with notable trends in weekly revenue, downloads, and active users.
In the third quarter of 2022, the top virtual fitness programs on iOS in the United Kingdom showed diverse performance trends. Data sourced from Sensor Tower reveals insights into weekly revenue, downloads, and active users for these leading apps.
Strava: Run, Bike, Hike experienced a peak in weekly revenue at approximately $371K in mid-July, with a subsequent decline, stabilizing around $189K by the end of September. Weekly downloads fluctuated, starting at 12.4K and settling near 10.2K. Active users saw minor variations, peaking at 458K in early August before ending the quarter at around 425K.
Fitbit: Health & Fitness showed a declining trend in weekly revenue, starting at $189K and reaching a low of $87K in early August, before recovering to about $137K by the end of September. Downloads exhibited a similar pattern, beginning at 9.9K and dropping to around 8K. Active users remained fairly stable, averaging around 205K throughout the quarter.
OS Maps: Walk, Hike, Run, Bike maintained a consistent weekly revenue, hovering around $100K with a peak of $126K in mid-August. Download numbers were relatively stable, with a notable increase to 11.9K at the end of August. Active users increased steadily, starting at 24.8K and reaching 27.2K by the end of September.
Zwift: Ride and Run saw a stable weekly revenue trend, fluctuating between $81K and $107K throughout the quarter. Downloads were modest, starting at 556 and increasing to 823 by the end of September. Active users remained consistent, averaging around 5.8K.
Courtney Black Fitness experienced a decline in weekly revenue, starting at $95K and dropping to $64K by the end of September. Downloads showed minimal activity, with a slight peak of 970 in mid-September. Active user data was not available for this app.
These insights highlight the varying performance of the top virtual fitness apps in the UK. For more detailed analytics and trends, visit Sensor Tower.